Eddie Bauer recently celebrated 100 years in business, and the iconic outdoor brand is focused on making the outdoors accessible to everyone. It’s a mission that deeply resonates with me as I believe that reconnecting to the natural world will help us repurpose business to restore the planet. In this episode, I speak with Eddie Bauer’s Vice President of Marketing, Kristen Elliot, about the many ways Eddie Bauer is bringing this mission to life, from their new outdoor gear rental program to working with underserved communities. Kristen also shared her advice for starting a sustainability journey which can seem daunting at first but should be viewed as a long term investment in brand equity.
Note: The team and I will be on a holiday break following this episode, but we’ll resume Season 3 with new episodes of Lead With We in the New Year. I hope you get some time to unplug and be with family and friends as well.