20: Urban Remedy’s Paul Coletta On Reimagining Our Food System

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As CEO at Urban Remedy, Paul Coletta is pushing back against our industrialized food system by trying to cracking the code to bring ultra fresh, clean, and convenient food to consumers at scale.

In this episode of Lead With We, Paul and I chatted about their “progress not perfect” approach, taking an omnichannel approach to brand building, nurturing culture, reimagining change with innovative partnerships such as healthcare and hospitals. Hear his vision for how technology could help reduce food waste and make fresh, clean food more accessible. It’s a story of high risk with even higher reward that you’ll want to hear more about.

Paul Coletta

Paul Coletta is Chief Executive Officer at Urban Remedy, a plant-centric organic food company that seeks to reimagine our industrialized food system and give consumers easy access to ultra-fresh and clean prepared meals. Paul’s background in the food and beverage industry includes serving as the Chief Marketing Officer for Jamba Juice, Pinkberry, and POM Wonderful. Earlier in his career, he held leadership roles with The Walt Disney Company, Viacom and Hewlett-Packard. Paul is on the Board of Directors for Equator Coffee. He is an advisory board member at UC Davis where he is currently working with students, faculty and industry partners to reduce food waste.

This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify.

You can also watch episodes on YouTube at WeFirstTV.




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