Urban Remedy’s Paul Coletta On Reimagining Our Food System

As CEO at Urban Remedy, Paul Coletta is pushing back against our industrialized food system by trying to cracking the code to bring ultra fresh, clean, and convenient food to consumers at scale.

In this episode of Lead With We, Paul and I chatted about their “progress not perfect” approach, taking an omnichannel approach to brand building, nurturing culture, reimagining change with innovative partnerships such as healthcare and hospitals. Hear his vision for how technology could help reduce food waste and make fresh, clean food more accessible. It’s a story of high risk with even higher reward that you’ll want to hear more about.