It’s a new year, but we continue grappling with the same big issues in 2021. For many, the events of last year made it impossible for business leaders to stand on the sidelines. But engaging with social justice issues is uncharted territory for most in the private sector. That’s why I’m re-sharing a conversation I had with Jay Curley, the Global Head of Integrated Marketing at Ben & Jerry’s.
Ben & Jerry’s has been instrumental in paving the way for business to be a force for progressive change in the world. The iconic ice cream brand has taken bold stances on key social justice issues, from marriage equality to ending mass incarceration and supporting the Black Lives Matter movement. So how does a company like Ben & Jerry’s manage to keep growing and earning loyal employees and customers while speaking out on such controversial issues? In this episode of Lead With We, Jay Curley gives me an insider perspective based on his twelve years inside one of the most socially conscious and beloved brands out there.
Enjoy the episode, and we’ll be back with new ones very soon!
Jay Curley is the Global Head of Integrated Marketing for Ben & Jerry’s. Jay leads the development and execution of consumer marketing activities in the United States and global advertising and communications. These integrated programs bring Ben & Jerry’s progressive three-part mission to life in traditional advertising, innovative social media and digital engagements, retail shops, social activism, and live consumer experiences. Jay has been on the marketing lead for Ben & Jerry’s on campaigns focused on Climate Justice, Criminal Justice Reform, and Voting Rights.
Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.
This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify.
Learn more about Ben & Jerry’s delicious flavors and powerful campaigns by visiting their website.
Check out We First Branding for case studies and other free resources related to purposeful business.