I think we could all use a little rest right now, so the team and I are taking a little break in preparation for the new year. We’ll have more episodes for you soon, but for now please enjoy one of my favorite conversations from 2020 with Doug Palladini, the Global Brand President of VANS.
What I love about Doug’s approach to purposeful branding, is that it’s all about supporting passionate, creative communities. Doug shared with me how he and his team have sustained the company’s legacy by really listening to their customers and staying authentic. We also discussed how their approach translated into a truly unique response to COVID 19.
A veteran of the action sports industry with more than 25 years of leadership across marketing, sales and product, Doug Palladini was appointed to lead Vans as its Global Brand President in July 2016. In his role, Palladini oversees the strategic direction of Vans’ more than $4 billion global business, while enabling the regional teams to develop and deliver local strategies to drive continued worldwide growth. A long-time leader within the Vans brand, Palladini has held various roles within the company. From 2004 through 2014, he served as Vans’ global marketing leader. Palladini played an integral role in Vans’ transformation into a global icon of creative expression in youth culture, becoming the largest action sports footwear and apparel brand on the planet, available in more than 84 countries.
Palladini has also led production of hundreds of hours of award-winning television for Fox and its networks, as well as feature films such as Pipeline Masters. He is also the executive producer of the Vans Warped Tour documentary, No Room for Rock Stars and the newly released, Los Punks: We Are All We Have. Palladini is the author of the Vans tell-all coffee table book, “Off the Wall: Stories of Sole from Vans Originals,” and wrote two new chapters to commemorate Vans’ 50th Anniversary in 2016.
Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.
This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify.
Vans Website: https://www.vans.com/
Doug Palladini’s, LinkedIn: https://www.linkedin.com/in/doug-palladini-98164914/
We First Website: https://www.wefirstbranding.com/