Thrive Farmers mission to stabilize coffee pricing to support small farmers in Central America

Michael Jones talks about how THRIVE Farmers has designed a revolutionary new business model that for the first time in history decouples coffee from the toxic connection to volatile commodities markets, thereby aligning the interests of farmers with those who are buying and consuming their coffee. Thrive’s revenue sharing model creates stable and predictable long-term pricing for farmers, providing true economic sustainability, and transforming families and communities that produce coffee.