VF Corporation’s Steve Rendle on “Balancing Purpose and Performance”

In this episode, I have a great conversation with Steve Rendle, the Chairman, President, and CEO of VF Corporation, who shares how a global enterprise pivots to purpose with a portfolio of twelve leading activity-based brands. Steve discusses how he mobilized that portfolio and its employees around issues like COVID-19 and what the future of leadership looks like to the benefit of all stakeholders in our future. 


Steve Rendle

Steve Rendle is the Chairman, President & CEO of VF Corporation, one of the world’s largest apparel, footwear and accessories companies with a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF’s purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. They connect this purpose with a relentless drive to succeed to create value for all stakeholders and use their company as a force for good.

Steve started his career in the specialty outdoor and action sports industry more than 30 years ago, with over 20 years spent in a series of leadership roles at VF, including serving as the President of The North Face brand. Prior to his current position, Steve was VF’s President & Chief Operating Officer, overseeing all of VF’s business coalitions worldwide, as well as VF’s global Supply Chain and Direct-to-Consumer platforms.

This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify.

VF Corporation Website

Steve Rendle’s, LinkedIn

We First Website