BlackRock’s Frank Cooper On Retooling Capitalism & How Sustainability Drives Growth

In this episode, I have a great conversation with Frank Cooper, Senior Managing Director, Global Chief Marketing Officer of BlackRock, the world’s largest hedge fund. Frank gets candid about the challenge climate change poses to business, what needs to change about capitalism, and how sustainability and purpose have become driving forces behind innovation. Frank also tells me why we should be optimistic about what we can achieve together through business. 

Frank Cooper

Frank Cooper III, Senior Managing Director, is the Global Chief Marketing Officer of BlackRock. He is a member of the Global Executive Committee and Global Operating Committee. Frank has built his career on a unique capability: to unite business, human and cultural perspectives to make brands supremely relevant. As such, he has built a reputation as an agent of change, able to lead transformation for companies at an inflection point across multiple industries, from entertainment and consumer goods to technology and Finance. In his current role as Senior Managing Director and Global Chief Marketing Officer of global financial powerhouse BlackRock, Frank leads the company’s marketing across every region of the world combining the science of data-driven/technology-centered approaches with the art of creativity, culture and purpose.

Frank has been lauded by Fast Company Magazine as one of the “100 Most Creative People in Business”; was a four-time recipient of Billboard Magazine’s “Power 100”; and recipient of AdColor’s coveted Legend award.

Simon Mainwaring

Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.


This episode of LEAD WITH WE was produced and edited by and is available on Apple Podcasts, Google Podcasts or Spotify.


BlackRock Website

Frank Cooper’s, LinkedIn

We First Website