Method & Ripple Foods’ Adam Lowry: Disrupting Crowded Consumer Categories

Adam Lowry thought he would make a difference as a climate scientist, but instead, he’s changed the world through disruptive startups like Method, which makes eco-friendly cleaning products, and Ripple Foods, which uses technology to make high-protein dairy replacements that actually taste good. And he’s got another killer product on the way. Listen to this episode to hear how Adam has persevered in the face of industry attacks, how he approaches branding, and why he helped found the B-corp movement. 

Adam Lowry

Adam Lowry is a former climate scientist and the founder of several circular economy businesses, including Method Products and Ripple Foods, both public benefit corporations and Certified B Corporations. Adam designs businesses with sustainability principles at their core, so that their growth produces positive social and environmental impacts. His businesses have eliminated more than a million tons of GHG emissions and thousand tons of plastic waste, saved more than 100 billion gallons of water, and created hundreds of green manufacturing jobs on four continents; all while creating more than a billion dollars in shareholder value.

Adam’s companies have been named #7 on the Inc 500 list of fastest growing private companies in the US; #16 on Fast Company’s Fast 50 World’s Most Innovative Companies; and twice named to the Global CleanTech 100. Adam has contributed countless innovations to the sustainable business space, including the first 100% post-consumer recycled and recyclable PET packaging; the first packaging made from ocean plastic; several new green chemistries; a LEED Platinum certified factory in Chicago that is renewably powered, water neutral, landfill free, and grows vegetables on its roof; and a number of innovative corporate governance structures that enable circular economy businesses to innovate & succeed. 

Adam has been honored as recipient of The Circular Economy Award from the World Economic Forum and the Global Citizen Award from the Clinton Global Initiative for his leadership in the private sector; and is a Catto Environmental Fellow at the Aspen Institute. Adam has served and does serve on a number of private company and non-profit boards and is the author to two books on sustainable business, including “The method Method, 7 Obsessions that Helped our Scrappy Startup Turn an Industry Upside-Down”.

Simon Mainwaring 

Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.

This episode of LEAD WITH WE was produced and edited by and is available on Apple Podcasts, Google Podcasts and Spotify.