Allbirds quickly gained a cult following after launching a simple and sustainable sneaker in 2016. In this episode of Lead With We, Allbirds CEO Tim Brown talks about how he and his team are working to reduce their carbon footprint and bringing the rest of the world along with them. From partnerships with “the competition,” to award-winning innovations and inventing a universal metric for carbon, Tim shares his many insights on how business can be a force for positive, rapid change.
Tim is the creative mastermind behind Allbirds, focusing on all things design. His experience as a World Cup soccer player for New Zealand led him to think about things on a grand scale, driven by the desire to do things better, whether that be crafting shoes or running a business. For him, it’s not about the specific product or sport, it’s about the meaning and intention behind it. Tim holds a BS in Design from the University of Cincinnati before playing professional soccer, followed by a Master’s in Management from the London School of Economics.
Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.
This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts or Spotify.
For case studies and other free resources about purposeful business, go to WeFirstBranding.com