Coolhaus’ Natasha Case On Using Business to Shift Culture

Natasha Case started in architecture and landed in ice cream after one of her professors compared a project of hers to a layer cake. So she took her creative energy and co-founded the premium ice cream brand Coolhaus with her wife Freya Estreller in 2009. Since then Natasha has used the brand as a platform to inspire other LGBTQ+ millennial entrepreneurs. 

I thoroughly enjoyed my conversation with Natasha, chatting about the importance of partnering with other brands that share your values, how business can be a vehicle for positive cultural change and some of her tips for succeeding in the early stages of building a brand. Pro-tip: Sometimes you just have to buy a broken-down ice cream truck, tow it to a music festival and see where things go!

This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV.

Natasha Case

Natasha Case is the Co-founder and CEO of Coolhaus, public speaker and former architect. After working at Walt Disney Imagineering, she and her partner Freya and I took a barely drivable postal van to Coachella Music Fest and sold our first architecturally-inspired ice cream sandwiches to an audience of 100,000 people. Since then, Coolhaus has become a business with a growth multiple of 2-3x per year.

Natasha was recognized by Zagat 30 Under 30 in 2012 and a Forbes 30 Under 30 in 2013, and she has been a guest judge on Food Network’s “Chopped” & “King of Cones,” a spokesperson for the California Milk Advisory Board in 2014, and an official panelist at SXSW & American Express. 


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