20: Wes Carter, President, Atlantic Packaging: On Empowering Purposeful Packaging

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Wes Carter is the President of Atlantic Packaging, the largest, private packaging company in the U.S. which has been operating for 75 years. As a third generation business owner, he is on a mission to make packaging smarter and sustainable. In this episode, we discuss the moral obligation he feels for packaging companies to care about environmental issues, inspire greater responsibility in customers, and innovate to better serve our future. He reveals the power of collaboration between competitors, partners, and policy makers to realize a new and transformative vision for sustainable packaging at a time it’s urgently needed. 

Wes Carter
Wes Carter is the third generation leader of Atlantic Packaging. The company origin traces back to his grandfather, Horace Carter, and its history of culture and community is as ingrained in Wes’s personal story as it is in his professional career. As a UNC grad with a degree in journalism, Wes recognized that Atlantic provided an opportunity where he could have a creative and challenging career and also contribute to the family business in a meaningful way. In 2016, Wes was named President of Atlantic Corporation and was activated in all aspects of the operation. Today, Wes is the driving force behind the company’s sustainability initiative and its commitment to making real and lasting change. As a life long surfer, traveler, and outdoorsman, Wes’s link with the global surfing community helps connect the pieces between the ambassadors of the ocean and the leaders in the packaging supply chain who can enact this change.
 
This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music, and Audible. You can also watch episodes on 
You can also watch episodes on YouTube at Goal17Media. 
 

Resources

Learn more about Atlantic Packaging 
Connect with Wes on LinkedIn: https://www.linkedin.com/in/wes-carter-32a7a5b/ 

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