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Wes Carter is the President of Atlantic Packaging, the largest, private packaging company in the U.S. which has been operating for 75 years. As a third generation business owner, he is on a mission to make packaging smarter and sustainable. In this episode, we discuss the moral obligation he feels for packaging companies to care about environmental issues, inspire greater responsibility in customers, and innovate to better serve our future. He reveals the power of collaboration between competitors, partners, and policy makers to realize a new and transformative vision for sustainable packaging at a time it’s urgently needed.