23: BEST OF: JUST Capital’s Martin Whittaker On Holding Business Accountable

In this Best Of episode, we look back at Martin Wittaker of JUST Capital. Whether you know it or not, JUST Capital is playing a crucial role in business by supplying the economy with critical knowledge that holds companies accountable based on what they hear directly from the American public and how the American public believes they should behave.

In this episode, JUST Capital CEO Martin Whittaker and I had a thought-provoking conversation around the present and future of business. We explored how JUST’s public rankings help direct market forces to build a better future, where we are in the journey towards stakeholder capitalism, why it’s absolutely necessary to create a more equitable economy, and what business leaders can do to bring about this change.

Martin Whittaker

Martin Whittaker is the founding CEO of JUST Capital and is responsible for the overall leadership of the organization. He is also co-founder and Board member of the CREO Syndicate, a family office investment network; a Board member of the Carbon Disclosure Project U.S.; and a member of the Forbes Finance Council and Forbes Contributor. Some of Martin’s previous work includes co-founding the impact investing firm Sonen Capital and serving as the Director of MissionPoint Capital Partners, a family office-led private equity firm. Martin received his Ph.D. from University of Edinburgh, an MBA from the University of London, an M.Sc. from McGill University and a B.Sc. from University of St. Andrews.

This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify.

You can also watch episodes on YouTube at WeFirstTV.

 

Resources

Learn more about JUST Capital

Connect with Martin on LinkedIn

For case studies and other free resources about purposeful business, go to WeFirstBranding.com

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