25: Adam Grogan, President at Greenleaf Foods: The Future of Protein Is Now

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Adam Grogan is the President of Greenleaf Foods, a portfolio of leading plant-based protein brands including Lightlife Foods and Field Roast that are transforming the future of food. Greenleaf Foods, SPC is a wholly-owned, independent subsidiary of Maple Leaf Foods Inc, a one hundred year old iconic brand headquartered in Toronto, Canada. Adam leads Greenleaf’s strategic direction, financial performance, innovation, customer development and distribution.

In this episode, he shares how Greenleaf plans to become the world’s most sustainable plant-based protein company on earth, how and why consumer purchasing habits are changing, and how to anticipate and capture emerging marketplace opportunities to accelerate business growth and a regenerative future.

Adam Grogan

Adam Grogan, President of Greenleaf Foods, SPC As President of Greenleaf Foods, a wholly-owned, independent subsidiary of Maple Leaf Foods, Adam Grogan oversees Greenleaf’s portfolio of leading plant-based brands, including Field Roast™ and Lightlife. In his role, Grogan leads the strategic direction, the financial performance, and the ongoing innovation, customer development, and distribution that drive Greenleaf’s growth in the retail and foodservice segments of the plant-based protein industry. He most recently served as Greenleaf’s Chief Operating Officer, where he oversaw business operations and commercial strategy, business goals, sustainability efforts, and cost management of manufacturing and supply chain processes. Grogan began his career in the food industry with Maple Leaf Foods, holding a variety of critical positions within the organization for over two decades. Grogan held the roles of Senior Vice President, Marketing, Innovation, Research & Development, and Vice President and General Manager of Customer Business Development, where he helped shape one of the largest brand transformation agendas in Canadian food history. Grogan graduated from Wilfrid Laurier University with an Honours Bachelor of Business Administration in 1998 and received his Master of Business Administration from York’s Schulich School of Business in 2003. In 2013, he won the Generation Next Award which, recognizes a leader under the age of 40 for Outstanding Innovation and Contribution to Canadian Grocery Industry. Adam splits his time between Toronto and Greenleaf’s Head Office in Chicago.
This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music, and Audible.
You can also watch episodes on YouTube at Goal17Media.  



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