CMO Wendy Hauteman On VSP’s Purpose After 65 Years In Business

Following the company’s 65th anniversary, VSP Global’s Chief Marketing Officer Wendy Hauteman decided it was time to craft a new purpose statement. It wasn’t a marketing initiative, but rather a way to set VSP up for future growth in an increasingly competitive industry.

Wendy and I worked together to bring purpose to life at VSP. Listen to our conversation to find out how she got buy-in from all levels of leadership and brought employees along during the process, how VSP has kept purpose alive through a network of internal ambassadors, and how purpose has come into play at VSP in terms of innovation, responding to COVID and more.