In this episode, I have a great conversation with Steve Rendle, the Chairman, President, and CEO of VF Corporation, who shares how a global enterprise pivots to purpose with a portfolio of twelve leading activity-based brands. Steve discusses how he mobilized that portfolio and its employees around issues like COVID-19 and what the future of leadership looks like to the benefit of all stakeholders in our future.
Steve Rendle is the Chairman, President & CEO of VF Corporation, one of the world’s largest apparel, footwear and accessories companies with a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF’s purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. They connect this purpose with a relentless drive to succeed to create value for all stakeholders and use their company as a force for good. Steve started his career in the specialty outdoor and action sports industry more than 30 years ago, with over 20 years spent in a series of leadership roles at VF, including serving as the President of The North Face brand. Prior to his current position, Steve was VF’s President & Chief Operating Officer, overseeing all of VF’s business coalitions worldwide, as well as VF’s global Supply Chain and Direct-to-Consumer platforms.
This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify.
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