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9: A Formula For Success: Brenda Demers, CEO at Smartypants

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Brenda Demers is the CEO of SmartyPants Vitamins, where she most recently led the company’s integration into the Unilever’s Health & Wellbeing collective — while propelling the business to a Top-10 share position in the multivitamin category through her focus on marketing and operational excellence. In this episode, she shares how to build and scale a company that not only wins over employees and consumers, but also drives extraordinary growth while creating critical impact. She also explains why the company believes so deeply in giving back by making a matching nutrient grant donation to children in need with every bottle they sell.

Lead With We is Produced by Goal 17 Media – goal17media.com


Brenda Demers

Brenda Demers is the CEO of SmartyPants Vitamins, where she most recently led SmartyPants’ integration into Unilever’s Health & Wellbeing collective — while propelling the business to a Top-10 share position in the multivitamin category through her focus on marketing and operational excellence. Prior to joining SmartyPants, Brenda spent more than 23 years leading businesses across the Beauty, Personal Care, Food, OTC Pharmaceuticals, and Vitamins, Minerals & Supplements categories globally.


Resources

Learn more about SmartyPants Vitamins at https://www.smartypantsvitamins.com

Connect with Brenda on LinkedIn: https://www.linkedin.com/in/brendademer

Visit leadwithwe.com to learn more about Simon’s new book or search for “Lead With We” on Amazon, Google Books, or Barnes & Noble.

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