LEAD WITH WE, with host Simon Mainwaring, is the podcast that reveals how brands survive in a crisis, thrive in a fast-changing market, and accelerate growth in a challenging future.

Discover how the world’s top companies and entrepreneurs are driving growth and impact that employees and customers now demand. What worked, what didn’t and what you need to do to get everyone to build your business.

Whether you’re a start-up, high growth company or large corporation, you’ll learn how to build your reputation, increase employee productivity, and inspire customers to promote your brand. Engaging, entertaining and actionable, this is your chance to listen in and learn a lot about how business does well and does good.


Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.


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Season 5

“Philanthro-activism” for the Planet: Justin Winters - Co-Founder & Executive Director of One Earth

SEASON 5, EPISODE 2 | MAY 23, 2023
Imagine an online marketplace that puts you in the driver’s seat of real worldwide change– allowing you to take direct control and make an impact on the causes you care about most– simply with the click of a mouse. That’s what Co-Founder & Executive Director Justin Winters and her team are building at One Earth, a global organization working to galvanize science, advocacy, and philanthropy to drive collective action on climate change. In this episode, she shares how science has revealed a solution to the climate crisis and how each of us can take action to course correct our future in our own lifetimes.

Wearing Your Brand Values: Gavin Thompson, Senior Vice President of Corporate Citizenship at Canada Goose

SEASON 5, EPISODE 1 | MAY 16, 2023
Sometimes the best way to stay true to your brand values is, counter-intuitively, to make some changes. That’s why one company is forging ahead on a mission to keep the planet cool– while keeping the people on it warm. Gavin Thompson is the Vice President of Corporate Citizenship at Canada Goose, one of the world’s leading manufacturers of extreme weather outerwear dedicated to purpose-driven innovation and values-driven, sustainable growth. In this episode, he shares how to level up your sustainability credentials in ways that build brand reputation, trust, and sales, and how to engage suppliers, employees, and consumers to inspire your whole industry to raise its game.