Our Advisors

We have assembled a group of industry leaders in Impact, government, media, finance, international clean energy and environmental conservation to assist us with the successful development and operations of Goal 17.

Simon Mainwaring

Founder & CEO, We First

Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Senior Leader Network Advisory Team of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.

Simon’s book, We First: How brands and consumers use social media to build a better world is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, strategy+business named it the Best Business Marketing Book of the Year, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. It has been translated into Russian, Chinese, Taiwanese and Korean. Simon also authors of the popular ‘Purpose At Work’ blog in Forbes.

Meesha Brown

Executive Director, PCI Media

Ms. Brown serves as Executive Director of PCI Media Impact, an international NGO that specializes in storytelling and strategic communication to inspire change for a healthier, more sustainable, and just world. Through her work with PCI Media, she has the opportunity to produce award winning education and social and behavior change campaigns, including the #ISurvivedEbola campaign – a multi-media education effort to share life-saving health knowledge and encourage reintegration of survivors during the 2014-2016 West Africa Ebola outbreak.

In addition to experience in the international development sector, she has spent considerable time in pk-12 public education including a tenure as Director of Literacy for New York City Public Schools.

Ms. Brown grew up in West Texas, with nine siblings. In all of her work, she aspires to employ a pedagogy of love.

David Skinner

Executive Producer

Led by David Skinner, ShadowCatcher Entertainment has been developing, producing and investing in Broadway, Off-Broadway and touring productions since 2002. Broadway credits include this season’s The Ferryman, The Cher Show, Ain’t Too Proud, and Moulin Rouge!, as well as Tony-winners Come From Away, Dear Evan Hansen, Memphis, Vanya, Sonia, Masha and Spike, and Gentleman’s Guide. Off-Broadway: Satchmo at the Waldorf, Buyer and Cellar, My Name is Asher Lev, and The Absolute Brightness of Leonard Pelkey. Film: Smoke Signals, winner of 1998 Sundance Film Festival (Executive Producer), Outsourced (Executive Producer). Television: The Hive (Co-Creator).

shadowcatcherent.com

George Northcroft

Obama Appointee

George has executive experience in business management & operations, economic development and public administration. His prior experience includes his appointment by President Barack Obama in 2010 to serve as the Regional Administrator of GSA Northwest/Arctic Region where he oversaw the management of Federal real estate, acquisition, and information technology in Alaska, Idaho, Oregon and Washington. He has also held the positions of Director-Business Relations & Economic Development for King County Government, and Director-Treasury & Cash Management for Nordstrom. He serves on the Advisory Board-University of Washington-Bothell; Board-Lenny Wilkens Foundation; Board-Seattle Theatre Group; Advisory Board-University of Washington-Consulting & Business Development Center.

Gay Browne

Environmental Advocate, Humanitarian, and Founder of Greenopia

Gay Browne is an environmental advocate, humanitarian, and is the founder of Greenopia: a comprehensive guide to over 110,000 sustainable, healthful and eco-friendly businesses that was first launched as a print city guide series for Los Angeles, San Francisco, and New York and quickly expanded nationwide with the launch of Greenopia.com. Greenopia is based on life cycle analysis principles, tracking impacts from material extraction, manufacturing, packaging, transportation, usage and disposal as opposed to just one supply chain area of a business or product. Gay’s green journey was inspired by her own health challenges. As a former asthma sufferer, she began to search for ways to improve her family’s living environment.

Gay has received numerous awards for her work in the environment; most notable was the Climate Protection Award from the U.S. Environmental Protection Agency (EPA), presented by Lisa Jackson, for recognition of her outstanding work fighting climate change. Gay also was chosen to speak at the Green Inaugural Ball, welcoming President Obama and Vice President Joe Biden to the White House.

Before launching Greenopia, Gay enjoyed a successful 15-year career in advertising and public relations with various publishing companies including American Express Publishing and Times Mirror.

Gay is a trustee for Robert F. Kennedy, Jr.’s environmental organization, Waterkeeper Alliance, and serves on the board for the safe soil movement, Kiss The Ground.  She has served for Women for Women, the French Heritage Society, P.S. Arts, St. Andrew’s School in Delaware, and the Los Angeles Women’s Foundation.

Dan Barry

Founder & CEO, Peak Carbon

Mr. Barry is a leading expert in the clean energy and environmental commodities sector. From April 2012 until April 2018, he was Global Commodity Head at British Petroleum (“BP”), where he conceived, implemented and managed the creation of the Global Environmental Products division with offices in Chicago, Houston, Irvine, Calgary, London, Singapore and Shanghai. In 2017, his team was independently benchmarked by management consultancy Oliver Wyman as the leader in their sector and the Energy Risk trade organization named his team ‘Carbon Trading Bench of the Year’. Mr. Barry and his team also became market leaders in the development of forest carbon projects – identifying, sourcing and structuring more than half of all U.S. forest carbon transactions from 2015-2017.

Prior to BP, Mr. Barry worked at the Russian gas major Gazprom, as Global Head of Clean Energy acquiring Carbon Rights from a portfolio of more than 110 clean energy projects from around the world. At Gazprom he supported the development of the Rimba Raya forest conservation project, the first of its kind in Indonesia formally permitted with a conservation license in that country, and the first forest conservation project to be rated as triple gold by the Climate, Community and Biodiversity Standard.

He began his career at Goldman Sachs in their Equity Research group in London before moving to China to pursue Mandarin language studies at Beijing University and working as Director of International Finance at Arreon Carbon throughout Asia.

Mr. Barry graduated from Gonville & Caius College, Cambridge University in 2003 with an undergraduate degree in Natural Sciences (MA 2007), an MPhil in Biological Sciences from Cambridge University in 2004 and an MA in Management Studies from the Judge Business School, Cambridge University in 2005. He has been an elected board member of the International Emissions Trading Association (IETA) since 2015.

Brent G. Reys

Chief Investment Officer, and Lead Goal 17 Foundation Advisor

Mr. Reys is the CIO for a Forbes-400 single family office located in Bellevue, Washington. As CIO and also chair of the investment committee, he is responsible for ensuring that there is a disciplined investment and governance process in place for the assets under his care to achieve the family’s long-term investment strategy.

During his 25+ year career in finance and investments, Reys has served as an investment manager, commercial and private banker, investment banker, CFO/controller, strategic planner and executive advisor. All combined, he’s developed a depth of expertise and unique perspective that have helped him   to positively impact the goals and objectives of the families and companies that he has served.

He was appointed by Governor Christine Gregoire to the Washington Technology Center’s Board of Directors and served as Vice Chair of Finance. He has also served full terms on several non-profits boards and is a founding member of the Gage Academy, formerly Seattle Academy of Fine Art.

Ricardo Frazer

Principal-Executive Director, Zaki Rose Corporation

Ricardo Frazer emigrated from Costa Rica to New York as a child but has spent most of his career in the Pacific Northwest, where he has been described as a pioneer of the music and arts community for decades. 

Ricardo has served as President and Chairman of the Board of Directors of the Seattle Theater Group (STG), which operates multiple historic performance venues in Seattle, including the Paramount, the Neptune and the Moore Theaters.  These theaters have formed the backbone of the live music and theater scene in Seattle. Ricardo received his start at STG in the custodial department.  Over time Ricardo worked his way up within the organization and simultaneously in the Seattle arts community, getting to know every aspect of the business and he was subsequently invited to serve on STG’s Board of Directors. 

Ricardo has worked helping to make Seattle one of the top music and arts communities in the country.  

Ricardo has served as the Chair of the Seattle Arts Commission, as a Board Director of 4Culture, the cultural funding agency for King County Washington and as a Trustee for WESTAF (Western States Arts Federation), a regional nonprofit arts service organization dedicated to strengthening the financial, organizational, and policy infrastructure of the arts in the West.

Ricardo is also Grammy Award winning Rap artist, Sir Mix-A-Lot’s longtime manager – a relationship that has spanned almost 30 years. You know Mix from iconic rap and hip-hop songs like Baby Got Back, and Posse on Broadway. Ricardo has also worked with The Presidents of The United States of America (PUSA) in a group that featured PUSA and Sir Mix-A-Lot called Subset.  In addition to music management, Ricardo is the co-founder of Zaki Rose Media, a full-service creative agency, production and entertainment company. Ricardo has worked in conjunction with Universal Music Publishing Group, Sony Music, Warner Brothers Records, and Rick Rubin’s American Recordings. 

Ricardo is a father and an aspiring writer.

Josh LaBelle

Executive Director of Seattle Theater Group (STG)
Josh LaBelle grew up in Southern California and graduated from UCLA with a degree in World, Art & Culture (ethnomusicology focus). He spent four years with William Morris Agency in Los Angeles, starting in the mailroom and eventually working as an assistant in the Music Division booking concerts. He spent several years working as a professional musician, primarily with T-Bone Burnett & Sam Phillips, recording and touring. He moved to Seattle in 1996 and soon began working with The Paramount & Moore Theatres in programming. Since May 2001, Josh has been serving as Executive Director of Seattle Theatre Group, a nonprofit performing arts organization, overseeing the operations of the historic Paramount, Moore & Neptune Theatres. STG serves approximately 1,000,000 people each year by caring for 3 historic theatres, presenting more than 700 performances each year and producing a multitude of Education & Community programs. Josh serves on the board of Inspire Washington, Culture PAC and Live Arts Centers of North America (LACNA).

Mr. LaBelle loves dogs, good food/wine, vintage drums and most of all, the love of his life, his wife Colleen LaBelle and their two children, Julia and Levi.

Sam Eaton

Journalist/Filmmaker

Sam Eaton is a National Correspondent for E.W. Scripps’ 24-hour news network, Newsy, based in Seattle. His reporting and documentary films from the western US and beyond focus on climate change, the environment and the communities struggling to adapt to a rapidly warming planet. Over the past two decades Sam’s work has taken him to more than two dozen countries around the world. He was the founding Senior Reporter for sustainability coverage at public radio’s flagship business program, Marketplace, where he covered everything from Hurricane Katrina in New Orleans to the 2009 United Nations Climate Change Conference in Copenhagen.

More recently Sam’s work has been featured on PBS NewsHourThe Nation magazine, AJ Plus and PRI’s The World, as well as in middle and high school classrooms around the country via Pulitzer Center lesson plans from his coverage of climate change and tropical deforestation in the Brazilian Amazon.

As a Director/Producer/Cinematographer, Sam has worked on more than a dozen impact documentary and animated shorts for clients including the United Nations, The Rockefeller Foundation, Acumen, and BioLite. His short films have screened at Washington DC’s Environmental Film Festival in the Nation’s Capital, DOC NYC, The World Economic Forum, and the United Nations Secretariat. Sam is a board member of The Society of Environmental Journalists and serves on the judging panels for the prestigious Overseas Press Club awards and the Covering Climate Now Journalism Awards. He is a three-time winner of the Society of Environmental Journalists Awards for Outstanding Beat Reporting and Outstanding Investigative Reporting in a large market. 

You can see Sam’s latest work for Newsy here: https://www.newsy.com/team/sam-eaton/

Friends of Goal 17 Media

Joel Behr
Joel Behr
Behr Abramson Levy, LLP
 
Joel has been a leading entertainment attorney in Los Angeles for over 30 years. He represents many of the highest profile actors, directors, writers and media companies in the entertainment industry.
Olivia Johnson
Olivia not only champions for equality inside one of the world’s largest technology companies but also advises to start ups in impact and sustainable industries in her spare time. She is an intrapreneur inside Apple where she developed into the business leader she is today. In her most recent role she leads teams who create materials that teach developers how to build great software for Apple’s platforms. During her career she managed the launch of new global partnerships to propel Apple’s Enterprise growth, led the design of channel sales growth initiatives across Australia, New Zealand and South Asia, while learning what software means during her time at Microsoft and CA.com. Before she became a teenager, Olivia started working towards independence the moment she was allowed to work at the local kindergarten. Motivated by solving problems, she helped move a high-growth retail business from paper to an integrated POS system while studying Commerce full-time at the University of Sydney. Olivia is often described as an all-round Aussie legend living in California.