3: Why B Corp? B Lab’s Anthea Kelsick On Changing The Culture Of Business
The B Corp movement was started by a group of conscious entrepreneurs in the early 2000’s who believed business should be about more than maximizing profits. Today, there are over 3,500 B Corps across the world. In this episode of Lead With We, I speak with Anthea Kelsick, the CEO of B Lab U.S. & Canada, which is the non-profit that certifies B Corps. We talk about the value of the certification process and accountability, how these companies collaborate on critical issues like reducing carbon emissions, and the incredible momentum around purposeful business today as we face mounting crises.