Wearing Your Brand Values: Gavin Thompson, Vice President of Corporate Citizenship at Canada Goose
Sometimes the best way to stay true to your brand values is, counter-intuitively, to make some changes. That’s why one company is forging ahead on a mission to keep the planet cool– while keeping the people on it warm. Gavin Thompson is the Vice President of Corporate Citizenship at Canada Goose, one of the world’s leading manufacturers of extreme weather outerwear dedicated to purpose-driven innovation and values-driven, sustainable growth. In this episode, he shares how to level up your sustainability credentials in ways that build brand reputation, trust, and sales, and how to engage suppliers, employees, and consumers to inspire your whole industry to raise its game.