19: Ben & Jerry’s Jay Curley On Why Delicious Ice Cream And Social Justice Go Hand-in-Hand
Before becoming the Global Head of Integrated Marketing for Ben & Jerry’s, Jay Curley dreamt of working for the famous ice cream brand that has taken bold stances on key social justice issues, from marriage equality to ending mass incarceration and supporting the Black Lives Matter movement. So how does a company like Ben & Jerry’s manage to keep growing and earning loyal employees and customers while speaking out on such controversial issues? In this episode of Lead With We, Jay Curley gives me an insider perspective based on his twelve years inside one of the most socially conscious and beloved brands out there.