26: Satori Capital’s Sunny Vanderbeck Explains The Move Toward ‘Conscious Capitalism’
Sunny Vanderbeck launched his investment firm, Satori Capital, in the midst of the 2008 financial crisis. At the time, it was a difficult sell: he wanted to invest in business as a force for good. Though there is still resistance within the institutional invement community, Sunny explains how he has put this philosophy into practice, from investing with longer time horizons to transforming the employee experience at the company-level, to going above and beyond minimum environmental standards. At this time of great uncertainty and instability, I’m really excited to share Sunny’s refreshing take on how the world is moving toward a more sustainable version of capitalism.