22: Mammut CEO Oliver Pabst On Reinvigorating A Legacy Brand With Purpose
Founded in 1862, Mammut built its reputation amongst outdoor enthusiasts by creating the strongest mountaineering ropes out there. Now, as they look to the future, my dear friend Oliver Pabst is leading the company with a new purpose: to create a world moved by mountains. Listen to my conversation with Oliver to learn how the company is leaning on their purpose to reach a diverse set of global consumers, how they partner with other companies on sustainability, and more.