30: 2020 Highlight: Doug Palladini of VANS On Choosing Integrity Over Ubiquity

I think we could all use a little rest right now, so the team and I are taking a little break in preparation for the new year. We’ll have more episodes for you soon, but for now please enjoy one of my favorite conversations from 2020 with Doug Palladini, the Global Brand President of VANS. What I love about Doug’s approach to purposeful branding, is that it’s all about supporting passionate, creative communities. Doug shared with me how he and his team have sustained the company’s legacy by really listening to their customers and staying authentic. We also discussed how their approach translated into a truly unique response to COVID 19.