19: Kathrin Belliveau, Chief Purpose Officer, Hasbro: Leading with Purpose and Play
Since 1923 Hasbro has delighted generations with beloved toys, games and brands that are synonymous with childhood. Kathrin Belliveau is the first Executive Vice President and Chief Purpose Officer of the self-described “global play and entertainment company,” where she is charged with bringing their purpose to life in ways that make the world a better place for children, fans, and families. In this episode, Kathrin talks about why it’s critical for companies in all sectors to embrace sustainability and lead with purpose to drive growth, relevance and impact. From innovative packaging to building a purposeful culture, Kathrin explains the strategies Hasbro has used to be recognized as one of “the World’s Most Ethical Companies” eleven years in a row.