33: 2020 Highlight: Ben & Jerry’s Jay Curley On Why Innovative Ice Cream And Social Justice Go Hand-in-Hand

It’s a new year, but we continue grappling with the same big issues in 2021. For many, the events of last year made it impossible for business leaders to stand on the sidelines. But engaging with social justice issues is uncharted territory for most in the private sector. That’s why I’m re-sharing a conversation I had with Jay Curley, the Global Head of Integrated Marketing at Ben & Jerry’s. Ben & Jerry’s has been instrumental in paving the way for business to be a force for progressive change in the world. The iconic ice cream brand has taken bold stances on key social justice issues, from marriage equality to ending mass incarceration and supporting the Black Lives Matter movement. So how does a company like Ben & Jerry’s manage to keep growing and earning loyal employees and customers while speaking out on such controversial issues? In this episode of Lead With We, Jay Curley gives me an insider perspective based on his twelve years inside one of the most socially conscious and beloved brands out there. Enjoy the episode, and we’ll be back with new ones very soon!