11: Coolhaus’ Natasha Case On Using Business to Shift Culture

Natasha Case started in architecture and landed in ice cream after one of her professors compared a project of hers to a layer cake. So she took her creative energy and co-founded the premium ice cream brand Coolhaus with her wife Freya Estreller in 2009. Since then Natasha has used the brand as a platform to inspire other LGBTQ+ millennial entrepreneurs. I thoroughly enjoyed my conversation with Natasha, chatting about the importance of partnering with other brands that share your values, how business can be a vehicle for positive cultural change and some of her tips for succeeding in the early stages of building a brand. Pro-tip: Sometimes you just have to buy a broken-down ice cream truck, tow it to a music festival and see where things go!