11: Eddie Bauer’s Kristen Elliott: Sustainability as a Long Term Investment

Eddie Bauer recently celebrated 100 years in business, and the iconic outdoor brand is laser focused on making the outdoors accessible to everyone. It’s a mission that really speaks to me, because I believe that reconnecting to the natural world will help us repurpose business to restore the planet. In this episode I got the opportunity to speak with Eddie Bauer’s Vice President of Marketing, Kristen Elliot, about the many ways Eddie Bauer is executing this mission, from their new outdoor gear rental program, to reaching out to marginalized communities. Kristen also shared her advice for starting the sustainability journey, which can seem daunting at first, and I so appreciated her perspective on viewing sustainability as a long term investment in brand equity.