23: Rachel Lincoln Explains prAna’s Responsible Packaging Movement

Rachel Lincoln loved fashion, but she didn’t love how she saw the industry treating workers and the planet. So she joined a small California-based activewear brand prAna and worked her way to Director of Sustainability where she is now transforming the entire industry through the Responsible Packaging Movement (RPM). RPM is a coalition of pre-competitive brands who share knowledge and practices that reduce packaging waste and promote the use of sustainable materials and a powerful example of leading with we. In this episode Rachel and I chat about this unique collaboration in the sustainability space, the evolution of sustainability in consumer products, and how she, her team, and the 80+ brands who are a part of RPM are making a substantive effort to save the planet.