11: Eddie Bauer’s Kristen Elliott: Sustainability as a Long Term Investment

Eddie Bauer recently celebrated 100 years in business, and the iconic outdoor brand is laser focused on making the outdoors accessible to everyone. It’s a mission that really speaks to me, because I believe that reconnecting to the natural world will help us repurpose business to restore the planet. In this episode I got the opportunity to speak with Eddie Bauer’s Vice President of Marketing, Kristen Elliot, about the many ways Eddie Bauer is executing this mission, from their new outdoor gear rental program, to reaching out to marginalized communities. Kristen also shared her advice for starting the sustainability journey, which can seem daunting at first, and I so appreciated her perspective on viewing sustainability as a long term investment in brand equity.

20: Tracing Sports Safety Policy In Washington

The Brain Injury Alliance of Washington has been involved in improving sports safety policy for kids for over a decade. In this episode, Deborah speaks with three key players who have helped BIAWA improve sports policy in the state and across the nation: the University of Washington’s Dr. Stan Herring, the Washington Interscholastic Activities Association’s Justin Kesterson, and Richard Adler, a renowned personal injury attorney with the firm Adler Giersch. The four discuss the passage of the Lystedt Law in 2009, which was eventually adopted across the country, the Kenney Bui rule, which passed in 2020, what each policy entails and the heroic families that honored their loved ones by lending their names and sharing their stories to advocate and pass better sports safety policy in Washington and beyond.

16: Starbucks’ Virginia Tenpenny On Leading By Listening

When it comes to social impact, Starbucks has been leading the pack for decades. In fact, it’s hard to keep track of all their initiatives, from local community grants to groundbreaking standards it created to source ingredients like coffee beans and cocoa. In this episode of Lead With We I got the chance to chat with Virginia Tenpenny, Starbucks’ Chief Social Impact Officer, who shared how Starucks brings purpose to life on a daily basis, the future of leadership, localizing large scale impact, and the importance of treating your employees like partners.