7: On A Mission to Save Our Home Planet: Patagonia’s Rick Ridgeway
Patagonia is an outdoor apparel company based in Ventura, California with a mission to save our home planet. It was founded in 1976 by Yvon Chouinard and was the first B-Corporation in the state. Rick was Vice President of Environmental Initiatives and Special Media Projects for Patagonia for 15 years during which he founded the Sustainable Apparel Coalition. In addition to his accomplishments at Patagonia, Rick is recognized as one of the world’s foremost mountaineers. Along with Yvon and another friend, they were the first Americans to summit K2. He has done other significant climbs and explorations on all continents. In this conversation, Rick discusses why and how Patagonia is fulfilling their mission to save our home planet. He also talks about how Patagonia walks the walk when it comes to sustainability and how it measures its financial performance with the overall health of the planet. Rick is also the author of 6 books. His latest book, “Life Lived Wild: Adventures at the Edge of the Map” is a memoir that recounts some of his boldest expeditions. Rick estimates that he has spent over five years of his life sleeping in tents in distant locations around the globe, “Life Lived Wild” offers some insights to those adventures including his ascent of K2 to exploring a remote area of Tibet that no outsider had ever seen.